Bucketfeet - Artist Designed Footwear

Strategy and Design for a unique, artist-driven footwear brand.

Bucketfeet tasked us to rethink a redesign that was inclusive of a complete user experience overhaul. Our rethinking led us to deconstruct the designs and create modular based components that is flexible and could easily build dynamic pages.

The backend also featured s user-friendly CMS that could drag and drop modules to build pages, based on whatever the business’ desires were. One of the most important factors of creating a modular based page was that it was agnostic to any type of content, all year round. Within the first couple days of launching the new Bucketfeet site, it was already reflecting higher conversion rates than the average business week.