HOPSCOTCH

This is a logo animation for HOPSCOTCH, a virtual brand for underground music.

I decided to add some meaning to the visual design of the logomark by attributing the song's key & BPM to the highlighted letters. The key corresponds to the color and letters highlighted, and the BPM corresponds to the size of the highlight.

I analyze each song for its key and bpm, and then the AE composition interprets the changes automatically through a script for the highlight letter and size. See it in action over on the channel!