Logo Concept

I was given a name of a hypothetical client, Lake Worth Longboards, which would be locate in Lake Worth, FL and sell.....Longboards. So it was a surf shop. This is another redesign. The original design was ok, but not strong enough and certainly not timeless. I was able to revisit this and tune it up a bit, or a lot, you decide. Here is the original https://www.facebook.com/SteveMullenDesign/photos/a.375798355814251.84343.153142454746510/743039949090088/?type=3&theater