Night Train Pizza Branding
Finally, we created a system of colors, which is really where this brand came to life. By embracing the "night" theme of the restaurant, we focused on dark backgrounds and bold colors that looked like a neon pizza sign on a dark night. We applied this to everything and it became the core of the system - black t-shirts with red logos, and black menus with white and red text. Night Train Pizza launched on August 10, 2017 in Nashville, Tennessee.
By the way, the beer cans in the background were hand stacked and assembled to fill an entire wall by Jess Eccher, the Director of Marketing at Halo Restaurant Group. Super cool touch.