L · Q · D — Branding Concept 02

Concept 02 for the new LQD brand. The aim is to be disruptive and do things differently in a saturated medical market, targeting nurses as people rather than clinicians and positioning the product similar to the brands they buy and aspire to be associated with.

The logotype has been created using customised Bodoni Sans, with a reduced letter height and a new letter "Q". The 2 strokes on the "Q" are to represent the 2 minutes that the product takes to be completely dry.

Feedback is always appreciated so let me know your thoughts!

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A project undertaken at FINALLY.