Free Your Run Social Media Campaign Concept

Free your run. Step outside the boundaries.

This is the basis for this pinterest concept approach, where we've broken out of the confines to free your run. The runner moves across the gridlines of multiple pin spaces just to show the liberating feel and capability of FiveFingers. They're free to explore new opportunities. All pins lead to the landing page, focusing on user-generated photos and content about "freeing their run."

See full project here:
http://www.kellifox.rocks/vibram