Photo Retouch Process

Uploading some work from last year - this was a look and feel project for a client. I started off with some key phrases (Upscale Fashion, Homegrown Americana, Minimal Tech) and grew the directions around these. This first one is 'Upscale Fashion'

I'm by no means a professional retoucher, but over the years I've come to appreciate being able to manipulate photos myself in order to get what I want. In this particular instance, I needed more white space for the text, so I cloned the model's pillow to reflect on the other side of her head. Then I added more 'white space' by extending the edges of the bed. Tweaking tone, overall color and adding definition are also helpful to bring this image into my color palette and aesthetic direction.

Fonts: Essonnes Display Regular and Sofia Pro Light/Bold