My Name Is Joe deliverables

New dad hat, tees, and to-go order packaging for My Name Is Joe. With this brand collateral, @ℭ𝔬𝔩𝔦𝔫 𝔐𝔦𝔩𝔩𝔢𝔯 and I wanted to drive home the message and idea of this worthy cause with the continued, simplified, visual design of Joe.

My Name Is Joe helps people in the service industry who are looking for new life from addiction. It gives them a job and teaches them a skilled trade, because “recovery goes better with good people and good espresso.”

Next time you're in downtown Austin, roll by 503 Colorado St. in their new location inside McGarrah Jessee's parking garage. Huge thank you to copywriter Kevin Dunleavy and Julie Cope Swec for the photography.