RentMy Logo Wordmark Design / Rental / Software

The RentMy name aims to create a personal relationship between the user and the product. It also acts as the beginning of very action that the vendor would like the user to carry out, inviting customers to “Rent my... item”.

Our approach is to create a visual identity / logo that is free from complexity with a simple yet refined wordmark logotype. We avoid to present RentMy in a fashionable manner but rather specifically unique to its service, in a timeless and memorable way.

Our goal is to demonstrate RentMy’s forward thinking mindset supported by a clear visual identity that highlights the business’ values and purpose.

Project done for @Series Eight

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