Dole Fruits [09]

Happy Monday Dribbble 👋

Project:
Dole Fruit (checkout the attachment)

Overview & Thinking:
"...and we want our updated website to reflect the bright colors and energy that our products represent. ... Honestly, they are pretty dull. They don't really capture the bright energy that grapes or strawberries have. We want our customers to come to these pages and be hit with some bright and bold colors."

Focusing on bringing a nice crisp, clean, bright feeling look to that page was my goal. Make it feel light and airy, with pops of bright colors to draw the user in. Also, the photography Dole originally used was very, well bland and I wanted to show the products (fruits, etc) being used in fun, interesting environments that the user could relate to and even do themselves if they wanted to.

Focusing on the individual products, I wanted to highlight more of the benefits of the fruit at a quick glance before give the user a deep-dive options to learn more about the product it's self.

Then getting towards the bottom of the page, they could surface up three recipes, articles or videos related to the products they want to upsell, etc.

Programs Used:
Sketchapp

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