Identity Deliveries

For years I've worked hard to make our brand identity deliverables as robust and story driven as possible. This allows the client to grasp both the depth of thought and ideation process in a given design sprint. Shipping them always produced a giant sense of success and satisfaction for me. I can confidently say that the @Focus Lab team has NOW taken this to the next level. I now get my warm and fuzzies from watching them team ship even larger, more polished, more in-depth deliveries week after week. I get high on their successes! It's been a remarkable transition, going from lead designer to team cheerleader.

Surround yourself with people that are stronger than you ✊ #goteam

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