Animals in Motion

Logo for veterinary practice Animals in Motion, located in Nicholasville, Kentucky. Dr. Kara Vittitow wanted her logo to stand out from typical veterinary branding and be more personal, focusing on her love for animals. That’s why two of her own beloved animals – her horse Lupe and dog Gus – served as the basis for the Animals in Motion logo. She sent me pictures of Lupe’s horseshoe and Gus’ paw so that I could design a more natural mark from those real-life elements.