Progress
Logotype I've been working on recently for a company in the beauty industry. The objective was a contemporary, stylish and elegant logo that appeals to a primarily female audience without being girly or swirly. The client was looking for an overall look that remains clean and subtle with a distinctive touch.
We went through a few lowercase versions before settling on an all caps design. The top three are development pencil sketches and the bottom one is the final approved vector. Currently working on some final printed materials, so should be posting more soon!
