Piper Jaffray Website Redesign

This website redesign was done as part of a larger brand refresh for Piper Jaffray, an investment banking company. The overall goal of the brand refresh was to remove the metaphorical brand language and imagery and make the company more relatable, grounded, and focus on the lasting relationships they have with their clients. Instead of appearing lofty, they now drive home their results-oriented partnership to potential clients, a message embodied in their new tagline developed by Schermer, "Realize the power of partnership."

View full project here:
http://www.kellifox.rocks/piper-jaffray