I Spy... Savings!

Loved working on this Memorial Day Email Campaign for FCP Euro's 2017 Memorial Day Clearance Event, a weekend sale the company ran exclusively to email subscribers. I came up with this "I Spy" concept to differentiate a bit from the weekly emails customers are used to seeing from FCP Euro, typically photo + text based. The campaign did well, and we actually re-used some elements and initial drafts in their Independence Day campaign.