Current Illustration

This is part of an illustration I created for Innovatemap's newest Current article about techniques for creating an adaptive brand identity.

I wanted the illustration to hint at some of the techniques talked about in the article.

For example, the grid of Red circles with different shapes inside represent technique #2, Visual Categorization. The stacked semicircles represents technique #4, Categorical Spatial Adaptation.

Here's a link to the article: https://current.innovatemap.com/wisdom/5-techniques-for-building-an-adaptive-brand-identity/