Avo

We had the pleasure of working with Ad Council and AARP on a campaign to help educate people on ways to prep, save, and prepare for retirement. This can be a polarizing topic; one that draws out a wide range of emotions from people, considering it's a conversation about planning for the future and money; two topics people tend to push off or shy away from. We were tasked with coming up with an idea that people would be curious about, want to try, and then provide information that is simple enough to follow, but impactful enough to make a difference.

Our solution is Avo, a interactive coaching tool, that quickly gathers information about your savings goals and retirement plans. Avo then provides personalized action items, including steps a person can take now to save for the future.

This project was a huge effort and I'm thrilled with how it all came together.

Check out the experience here:
http://aceyourretirement.org/

And some of @Minh Tran animation work here:
https://dribbble.com/shots/3669603-Celebratin-Good-Timez

And Greg's intial codepen for character dev build here:
https://codepen.io/gregkohn/full/EXNNRK/