BrainFutures

In anticipation of their 2017 annual conference, BrainFutures needed a new digital and brand experience to build excitement, drive ticket sales, and position them as a national leader in the mental health space. Our efforts resulted in a 40% increase in ticket sales compared to the group’s 2015 conference.

Centered around creating an experience that would promote the conference agenda, highlight speakers, and drive ticket sales.  

From identity and messaging to the digital platform and the content within it, we focused on bringing personality forward to establish an experience that expresses the brand perspective: "one-stop-shop" for rigorous and unbiased information about advances in brain health.

Our efforts resulted in a 40% increase in ticket sales compared to the group’s 2015 conference.