5 UX Principles For Sign-Up Forms

Expedia removed a field “Company” out of their form and their yearly revenue increased by 12 million dollars.
People don’t want to spend their time filling out a form on your website. However, a sign-up is crucial for your business and you should strive to make this experience less painful for your customers. It is the most important feature of your website/app because anonymous users suddenly become registered users. It is therefore essential to make sign-ups as clear, simple and painless as possible.

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Animation by @Lukáš Straňák