ShoeMint Lookbook (Chloe)

In 2011, as the Creative Director of BeachMint, we created, designed and launched ShoeMint. ShoeMint was an online shoe club endorsed by actress Rachel Bilson and Hollywood stylist Nicole Chavez.

Each month, ShoeMint would unveil a handful of new shoe designs to our members for purchase. In support of this, I came up with - and designed - a series of simple, editorial-style lookbooks for each of these new models.