Magnolia Cafe

The last 9 months I’ve been putting in countless hours alongside @Lauren Dickens and @Justin Esquivel in developing and refining a full rebrand for Magnolia Cafe. Humbled and excited to finally show this full exploration and new menu system we’ve been working on for the 30+ year-old iconic restaurant here in Austin.

This project was also a ripe opportunity to get super weird thematically and visually, while also challenge our design process. All-in-all, we ended up with a TON of proposed directions. Check out the attached photos to view samples from our vast presentation. Thanks to the Cole family and Magnolia crew for this opportunity, as well as Leah Muse for the photos!