Supreme x Louis Vuitton - Mobile Home

Last month the collaboration between Supreme and Louis Vuitton launched. After noticing that neither of the brands created an E-commerce shop, we sprang at the idea of designing one ourselves in one week. Instead of going street or classy, we utilised a timeless mix of brutalist design and anti-design which allowed us to convey a raw attitude of the products.

The homepage design is straightforward and minimalistic. Yet to give an extra touch we decided to emphasise the contrasting nature of the collaboration through the use of opposite nouns that communicate “street meets classy”, for instance, “New York meets Paris”, “hoodie meets cravat” etc. Having the bold type treatment paired with an authentic photography allows the users to connect instantaneously with both Supreme and Louis Vuitton.

Stay tuned for more screens!

You can also check the full case on Behance:
https://www.behance.net/gallery/55068203/Supreme-x-Louis-Vuitton-E-commerce-Concept

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