The Link Sexual Health for 29 and Under

A logo I designed for a group of sexual health clinics in Ottawa who are encouraging youth to take charge of their sexual health. After several rounds of concepts exploring the idea of unions, the client decided that it should be a little more playful and messy to reflect the nature of sex rather than the hyper-sanitary clinics themselves. I experimented with blended watercolour splashes and the resulting mark is inclusive, fun, human, and juuuust a little bit dirty.

See the whole project at www.beccydesign.com/the-link