Gamification cards

These days, taking a user’s experience from good to great requires more than just creating function. Climbing the ladder of UX success means crafting delight, incorporating an element of surprise and even making the experience fun. It was Groucho Marx who said, "If you’re not having fun, you’re doing something wrong."

We know that when it comes to designing products, there are many uncertainties. But what if the core of your product was fun and then it so happened to be educational, informative and shared a positive message? How can a product be fun and fit for purpose at the same time?

The answer: gamification.

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