ShoeMint Website

In 2011, as the Creative Director of BeachMint, we created, designed and launched ShoeMint. ShoeMint was an online shoe club endorsed by actress Rachel Bilson and Hollywood stylist Nicole Chavez.

ShoeMint was one of the most successful products launched at BeachMint. Over 80,000 people had pre-registered before it went live and we ended up getting more than a half million visitors in the first 24 hours. We sold out of our entire shoe inventory over our opening weekend.

The website design was a tag-team effort by me and the super-talented Aileen Pasion.