GTX - Experience More

One of Gore-Tex®’s primary goals as a company is to provide technology that allows people to enjoy the outdoors, without hindrance of weather. This sweepstakes “Experience More”, was all about getting outside and enjoying the experience, no matter how simple or grand the adventure is. We decided the best way to showcase this was to use social media influencers and olympic athletes, telling a story of how they embrace adventure in different ways. The goal behind this campaign was to increase brand awareness, show the experience Gore-Tex® gear provides, and demonstrate how anyone can “Experience More”.

Role: UX/UI