GTX - Experience Thirty

Gore-Tex® creates world-class outdoor weather apparel. They have gear for enthusiast everywhere—from weekend warriors to the pros. We created a global sweepstakes that lives up to their mantra: “Experience more”. The goal behind this campaign was to have the audience enter the “Experience 30” sweeps to win free gear and the ultimate prize, a trip with pro skier Johnny Collinson via The North Face.

Role: UX/UI

Results:
• 21,353 - email opt-ins
• 4,045 - contest tab shares
• 121,340 - total contest entries
• 34,792 - unite contest entries
• 167,069 - total tab visits