Travel Oregon 360° — Hub

Sorry for the potato quality gif.

I led the interactive portion of Travel Oregon 360°, establishing the look & feel and navigation of the site. Holistically, we wanted to keep the experience simple. A few things were stripped out in the final build, but here's a motion prototype I explored that detailed the flow of landing on the hub, and entering into a section to watch a 360° video.

Learn more about the project below.

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Teaming up with W+K as their digital arm, we were approached to direct and shoot five hilarious spots they had written for their newest Travel Oregon campaign.

Needing a space to show off the campaign, we crafted a hub in which these videos could live and be experienced. Utilizing webGL and 3js, we made an interactive 360° video player for folks to really experience what Oregon's got to offer, and we introduced them to the world's very first fish tour-guide.

Big thanks to Travel Oregon for taking the leap, W+K for the amazing material, and all the people involved to make it a reality.

See it live: www.traveloregon.com/salmon360

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WLS.
Creative Direction + Cinematography: Mike Kern
Production Lead: Kari Juip
Development Lead: Kyle Cummings
Front-End: Elan Bartholomew
Interactive Art Direction: Kal Nguyen
Design: Kal Nguyen + Alex Bell

We're hiring! Senior-level creatives: hit us up at jobs@welikesmall.com.