Adelante Hispanic Achievers logo

I was tasked with rebranding an established organization to celebrate 10-years of service to Louisville, KY hispanic youth.

The type treatment of the name has a hand-drawn appearance and conveys a friendly, youthful vibe. The symbol represents the four critical areas of development promoted by the organization (personal, social, cultural, educational), achievement (stairs leading up to success), and is reminiscent of the architecture of indigenous peoples throughout Latin America.

A brand document was developed so that all collateral would be consistent and was mindful of the organization employees that would be using it.