Ozma Social Club logo

The Ozma Social Club is site for older members of the LGBT community. The name hides the site's true nature as many of it's intended audience may be accessing a computer in public such as at a library or care home where they not be 'out'. The name is a reference from The Road To Oz (1909) which has a line "You have some queer friends, Dorothy".

Due to the prejudices in mainstream society "friend of Dorothy" became a term within the gay community for a gay man dating back to at least World War 2. The site's Founder wanted an Art Deco logo so I started researching the art style's use of lines, gold and symmetry followed by sketches and a font study.

Read more about this logo here: https://www.behance.net/gallery/52571953/Ozma-Social-Club