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InGamba began as a pro rider’s dream. The starting point was a simple question: What would a cyclist’s perfect week look like? Just the bike, a beautiful location and a bounty of the best local food and wine. That dream is now a reality. InGamba offers the equipment and support usually reserved for the sport’s elite athletes with the comfort and service of a luxury getaway to some of the world’s most incredible locations before adding the most ingredient of all: fun.
InGamba approached us to redesign their website to match the high standard of quality they have for each of their brand touch points. The goal was to put site visitors in the rider’s seat with sweeping photography, vivid descriptions and an up-close view of what the InGamba experience entails, staying true to their Mangia, Beve, Bici philosophy – eat, drink, ride.