Bipolar Sunshine

Born and raised in Manchester, Adie, or 'Bipolar Sunshine', embarked his solo music career and quickly climbed the ladder to establish his reputation within the industry.

Interscope Records invited us to reposition the artist’s brand to target a wider global audience and to create a new brand identity to reflects the artist’s persona.

The final design combined brand elements including icon sets, typefaces, and vibrant palette that communicated Adie’s passion in music and his bold sense of style. Unfortunately, our concepts were not taken forward into production due to budget cuts.