Acura Redesign

In 2015 I had the distinct pleasure of leading the team in charge of launching the redesigned Acura.com – the brand's first platform redesign in over 10 years.

As the Creative Director on Razorfish LA's Acura account, I worked to establish the overall design direction and then managed an extremely talented team of Art Directors, UX designers, Visual Designers, and Writers to bring the entire experience to life.

The result is an award-winning fully responsive site, built on a customized CMS platform that tells beautiful product stories and leads users towards purchase. Leveraging a philosophical framework of INSPIRE - EDUCATE - ACTIVATE, we built a product that is representative of Acura's core values of 'Precision Crafted Performance' while feeling contemporary for years to come.

Check out the larger images for more detail.