Gillette Midas

Link to project info: http://www.onecrew.tv/gillette/

I assisted director Andre Singer on the Gillette Midas pitch. The concept was an interactive piece in which Tyson Gay and Roger Federer were shot using bullet time rig, enabling the camera to maneuver around the athletes in a sweeping fashion. Furthermore, data was designed around Gay and Federer in order to magnify the powerful force of each athlete as he prepared to serve or explode off the starting blocks.