Logo for company "Milano"

Concept of the Logo
The logo expresses UV light, laser ray of molecule, synthesizing beauty equipment for solarium and epilation. Apart from the form of molecule, in both cases we have a UV light that is common as well. In this case, I used the form of molecule of tyrosinase ferment, which transfers through the red color byproducts to the black nitric oxide (NO) pigment – melanin. In the melanin structure, single and double-fold bonding electrons are very mobile and can be stimulated by the action of any length of light ray. Melanin absorbs the light ray and epidermis, containing melanin, gets darker. The inclined lines show the direction of the light. At the same time, they make logo look more modern, banded and trending. Its rounded angles make the logo look more esthetic, less sharp and rough, having feminine shapes. Color Following the fact that in both cases the ray has the bluish tone, it makes the effect of neon. The bluish color in Marketing is the color of reliability and purity. It is associated with health, professionalism, peace and strength.

Posted on Jul 11, 2017

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