Conversion Marketing Playbook: Health & Fitness

Here's the cover art for a conversion marketing guide we're building for the health & fitness industry.

I came up with this concept while staying up on the lake at my grandparent's last week—which meant I literally had to scramble together whatever I could find: pink construction paper, shoes from my grandma's friend, a mediocre Canon Rebel, and natural light from the living room.

Sure, studio photography and bountiful time are nice. But it's hard to beat the satisfaction that comes from a resourceful and scrappy process. Progress > Perfection.

P.S. ~ Kudos to @Greg Howell for helping me land on this final shoe composition 👌