Charlie and the Ammo Factory Illustration

Merchandise development for Defcon Propaganda, they are a California based Gear and Apparel company. They reached out and wanted to create a unique moral patch based on the stylish Willy Wonka and the gun culture most moral patches are designed for. I spent some time rewatching the classic movie and soaking in all the aesthetics and bright colors. After some time overdosing on nerds and chocolate I came to the realization that Wonka is where we need to start, now how I would make a morale patch with him and still appeal to the end customer of Defcon. Now lets think for a moment, Wonka seems like the kind of guy to carry a giant hand cannon, so naturally a massive revolver fits his outlandish sense of style. Lastly the color palette and additional nods to the movie and gun culture came together. A big part of my process is trying to get in the brain of the person who ends up buying the product and then of course splashing some Vector Magic on top.

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