Leões Organic Flour Packaging

Leões is an old portuguese flour brand that has been out of the market several decades ago. In mid-2017, the brand is being re-launched with a new line of organic flours. For this project, the old logo was kept and a complete new look was designed for the packaging. The flour line includes plain and wholegrain options within a selection of different cereals.
The concept for this project is based on a vibrant color scheme and kraft paper bags with simple black print, each cereal was given its own specific color which is used in both the plain and wholegrain options.
The plain flour labels have the corresponding cereal´s color background with black text, while the wholegrain option has a 90% black background and the corresponding cereal´s color text.