Chocolates Packaging Design

I developed new packaging and elevated the visual identity for Zingerman's Zzang! bar. With this particular chocolate, Zingerman's was attempting to surpass its former identity as a candy bar and begin to target a new, higher class market: that of gifts. They wanted a design that resembled more of a collector's item and had a more elegant, expensive look and feel, while still fitting in with the rest of Zingerman’s products which have a more illustrative, almost childlike visual identity. Portraying the story behind the Zingerman’s brand was an important consideration as well. I took all of this information into account when making careful aesthetic choices ranging from the form of the box to typographic selections and color combinations.