ASN Bank

ASN Bank is the first sustainable bank in The Netherlands and with 630.000 customers also the largest, but with at least 16.000.000 citizens left — There is still a lot to win. ASN Bank felt it needed to upgrade their identity in order attract a younger target audience.

As you can imagine I was more than happy to play my part in re-designing the information structure and optimising the design where possible.

A big shout out to www.zwartekoffie.com for the stunning illustrations and to www.tiffanyteetran.com for the amazing visual design.

Check out the real pixel at www.asnbank.nl