Calvin Klein • Dancing Bottles
Rebooting an iconic fragrance.
We created all of the assets for the campaign, including the iconic bottles, from scratch. Basing the creative off the accompanying print campaign (shot by Karl Kleiner), we found an approach that brought the existing creative into a pure product universe. We modeled the bottles in 3D, shaded, lit them and then animated a series of collisions, juxtapositions and reveals.
