Sexy Vitamins | Branding Project

For a project in my graphic design class, I had to create a fictional company, brand it and market the hell out of it. My idea was to rebrand the vitamin, an ordinarily bland life necessity, and make it more attractive and appealing.

Sex, fortunately or unfortunately, sells! I wanted the packaging to be specifically be minimal, eye-catching, and provocative in shape but funny, informative and conversational when it came to the marketing verbage.

I hit up MakerBot to render a 3D pill shaped capsule. Another part of the project was to create ads for the product. One of my ads, I imagined being in a sports magazine, like Runner World's. The others, more straightforward and sexcentric ads, I figured it would fit right into magazines like Cosmopolitan or GQ.

The running ad required a pretty extensive photo set up so you'll see some pictures relating to the scene and setup.

Hope you like it! It was really fun to make and yes, that is me and my girlfriend in those ads :P