Lopez Design Co. Branding

My personal identity, a minimalistic rooster with my freelance business name next to it. Why a rooster? well growing up I raised chickens for eggs and food. In the coop there was always this rooster standing out from the flock, not because he was the biggest but the boldest looking guy in there with the most beautiful orange plumage. He lived to be 10 years old, sadly he passed away right around the time I finished school so when creating a final mark for a student portfolio came around I choose to commemorate his image in my work. This mark has evolved a lot from my student portfolio and this is the result of lots of adjusting and messing around with anchor points and getting tips here and there from a few memorable designer friends. Thanks for viewing