Yoimono Branding

This is a logo I put together for a personal project. Yoimono means "good stuff" in Japanese, so I wanted this to feel playful, yet strong. The icon was created by putting the four hiragana characters for yoimono (よいもの) one over the other and finding the overlapping areas, and trying to find a fun playful shape. This line-and-dash visual is meant to be extrapolated into other icons as needed.

👉 See more logo work on my website.

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Posted on Jul 3, 2017
Will Lenzen Jr
Product Design & Strategy

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