AutoGuru Styleguide

A few pages from this, pretty comprehensive (62 page) style guide for startup AutoGuru. It looks pretty busy with all the text but for this client, it required taking them through every single step of the process to give them confidence in producing work fro themselves.

I took a different approach with this one focusing on the three key areas of how the brand acted, sounded and looked. Usually, you work through the brand in chapters but this approach was easier understood by the client and team.

Will post more if anyone's interested?