Roi de la Toile logo proposal

The goal was to create a logo for the "Return On Investment" agency, that specializes on supporting the small and medium-sized companies in the creation or development of their presence on the Web.
I aimed to make the feeling of the flow as the allegory of the investment flow and successful return with the positive result.
Also, the "cursor" element at the end of the "e" is pointing to the expected result - more clicks, more conversion.