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Every time you start working on a new project you have to define a new color palette.
I could go into color theory, but honestly I don’t pay much attention to it because I think you just know when something feels right, or when it feels off.
My main source of inspiration is from nature, photography, architecture, painting, sculpture, materials, etc.
Color is an important part of your brand’s identity. You want a color that resonates with your audience, captures the emotion of your brand, and separates you from the competition.

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