Nails Inc

Nails inc is already a well established and much loved brand. However their product pages were not optimising as much as they could be. With this in mind, the client wanted a new UX approach in which they were able to deliver the product content in a digestible way – quickly and concisely in order to get the user to the point of purchase a lot faster.

One of the key challenges was delivering the full product information, whilst keeping on brand and maintaining an element of fun. I also wanted to integrate a social inspiration wall and a related product section, in order to maximise on sales. The result was a mobile first design, focusing on showing the content that would influence the user on the path of purchase. But also I ensured that the rest of the content was in there, just within a tabbed view.