Turtle - Logo Process

Check out the exploration behind this turtle logo.

It started out with sketching and studying the turtle's anatomy. Then the stylisation process came in, simplifying and exploring with size and shape. I wanted to give it character and personality by using straight lines and edgier shape for power. In the end, a strong and determined little turtle came to life. :)

Originally created as one of the directions for a Swedish premium protective case brand, this logo is now available for grabs!

contact: calincio@gmail.com

Enjoy!

More here: behance.net/calincio
Twitter: https://twitter.com/calinci1