Ampion Brand

Hello, Dribbble!
This is my first post. A big THANK YOU! to @Zack Onisko for the invitation.

Ampion provides support services to renewable energy companies. When they approached Ora, their business was good but they were having trouble describing their core value. By defaulting to descriptions of their product features, they were inadvertently encouraging customers to cherry-pick services. This diminished the benefits their customers experienced and made it harder for Ampion to sell complete solutions.

Through a series of conversations with Ampions’ leadership, we uncovered their true value: removing one of the chief pain-points for renewable energy developers. The identity Ora created for them is squarely focused on this story. It provides a simple narrative that unifies all those product features – and compelling reason to buy a complete solution.

Shown here are the new name, tagline, logo, and business cards. You can read the full case study here: http://brandora.biz/ampion/